Let’s build something great together 🙏
Victoria Roedel is a creative strategist with a decade of experience in social media, content strategy and influencer partnerships. She’s known for developing and executing award-winning campaigns for leading brands in beauty, lifestyle, fashion, CPG and QSR at top advertising agencies.
As Co-Founder and Strategy Lead at Ice Cream Social, she has led social media and digital strategies for clients like Taco Bell and PepsiCo, effectively driving engagement, conversions and brand loyalty. Her expertise spans owned, paid and earned social, influencers, and content partnerships, with a focus on data-driven insights to guide strategic business decisions.
Victoria is celebrated for her collaborative approach, working closely with stakeholders, creatives, platform reps and media partners to ensure seamless campaign execution and long-term success. Her leadership style blends strategic vision with creativity that consistently delivers success for brands.
What I do best 💡
Social Media Strategy (Owned, Paid, Earned)
Influencer Campaigns
Content & Platform Strategy
Creative & Audience Insights
Trends & Market Research
Reporting & Data Analysis
Social Listening
Content Partnerships
Mentorship & Team Leadership
Want to work together? Contact me below or via email: vickieroedel@gmail.com