Cartography

Cartography, a sustainable and inclusive jewelry brand based in Brooklyn faced challenges in converting customers and driving sales through social media ads.

We revitalized Cartography’s social content and paid strategy, producing new product ads and a media strategy optimized toward conversions. Our approach leveraged social-first videos and photography featuring diverse models and detailed jewelry content that captured the energy and vibrancy of NYC.

Our social strategy resulted in a 7x ROAS with $200K in YTD sales, fueling significant growth for Cartography and ultimately leading to its expansion into Todd Snyder stores nationwide.