Changemakers: Forbes x Cole Haan
Cole Haan is an advocate for combining profession and purpose and is actively committed to supporting those who are accomplishing the extraordinary while channeling their passions into their careers.
With the task to inspire these individuals, we partnered with Forbes to produce Changemakers—a large scale content program featuring a video and editorial series across digital and social.
Cole Haan Changemakers
We captured intimate interviews with 36 Changemakers—entrepreneurs, athletes, chefs, artists and other extraordinary people who are disrupting their industries and inspiring change to make the world a better place. In our video and editorial series, we uncovered what motivates them, what makes them unique, and how they overcame their biggest fears to get to where they are today.
Deep Diving With A Lawyer Turned Spearfisher Woman
In year one, we produced a dynamic video series with Changemakers from around the world. Our top performing video featured Valentine Thomas, a former lawyer who discovered an unexpected passion for spearfishing and stopped at nothing to pursue her newfound dream.
Leaving her life as a lawyer, Valentine Thomas discovered an unexpected passion for spearfishing.
Stasher Founder, Kat Nouri tackles plastic pollution for a hopeful future.
Changing The World, One Silicone Bag At A Time
In year two, we evolved Changemakers to include social impact entrepreneurs fighting for causes our audience cares deeply about. Our top performing video featured Kat Nouri, Founder of Stasher Bags—a company replacing single-use plastic bags with reusable silicone bags.
Career, Lifestyle and Culture Editorials
To reach our audience in multiple spaces, we produced editorial content that provided useful career advice, lifestyle and cultural inspiration—tapping into travel, arts, foods and wellness categories which were top of mind for the Cole Haan consumer. Articles explored topics from mental health and working remotely, to healthy eating and building an art collection.
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On set with Greg Caplan, Founder of Remote Year in Mexico City
My Role & Responsibilities:
Led production of the content program with Forbes from conception to completion
Ideated partnership concept and recommended Forbes as branded partner
Pitched and sold in partnership program to clients
Provided creative direction for video & editorial content based on audience insights
Vetted and recommended talent options for Changemakers video & editorial series
Collaborated with Forbes partnerships team in crafting creative briefs
Managed timelines along with the content review and approval process
Oversaw production of video shoots and collaborated with the Creative Director, DOP and Video Producer on set
Provided content learnings and optimizations in quarterly reports