Beyond The Hustle: The Wing x Cole Haan
To raise awareness of Cole Haan’s mission to champion young professional women and support their women’s collection, we partnered with The Wing to produce Beyond The Hustle—a motivating series of career-building events, workshops and editorial content.
Our events were programmed to provide women with the inspiration, tools and resources to follow their passions, turn their side hustle into a business, or advance into a career they love.
In Conversation with Rodarte and Cole Haan
We kicked off our event series with a panel conversation featuring Kate and Laura Mullevay in support of the Cole Haan and Rodarte Grand Ambition launch. In front of an audience of 200+ Wing members, the Mullevay sisters shared the story of how they turned their passion for fashion design into a full-time career.
Headshots & Bio Writing Workshops
We partnered with entrepreneur, author and host, Erica Simon Williams, to lead a series of bio writing workshops at Wing locations in Los Angeles and New York. Programming was interactive and educational on how to craft your personal story and pitch yourself professionally. Headshots were available on-site during the workshop for members to refresh their portfolios.
Overcoming Imposter Syndrome, Hosted by Audrey Gelman
As part of our Beyond The Hustle partnership, we hosted a 250+ member event in celebration of International Women’s Day. We hosted a panel led by Audrey Gelman, CEO of The Wing, in conversation with our 3 extraordinary Wing women. The dynamic group discussed their personal experiences with imposter syndrome and the impact it has on women in business.
No Mans Land Editorial Feature
We produced a 10-page fashion editorial in The Wing’s No Mans Land print magazine. In our feature, we spotlighted our 3 extraordinary Wing women outfitted in Cole Haan’s Grand Ambition collection. Each entrepreneur shared their story on how they reinvented their careers along with how they’ve managed their mental wellness.
We worked with The Wing to create a digital version for their newsletter and social handles and we also worked with Cole Haan to recreate the editorial for their website.
Our team at the March Headshots & Bio Writing Workshop at The Wing Soho
My Role & Responsibilities:
Led production of the content program with The Wing from conception to completion
Ideated partnership concept and recommended The Wing as branded partner
Pitched and sold in partnership program to clients
Provided creative direction for event panel discussions and workshop classes
Vetted and recommended talent options for panels and workshops
Collaborated with The Wing’s partnerships team in crafting event and workshop briefs
Managed timelines along with the content review and approval process
Oversaw production of editorial shoot while collaborating closely with the Photographer and Editor of No Mans Land
Oversaw production of events and workshops and collaborated closely with the Partnerships Manager, Event Director, Event Photographer and Wing Staff
Provided event learnings and optimizations in reporting